As advertising agency of record for the Nuclear Energy Institute, S&H promotes the environmental benefits, safety and efficiency of nuclear energy.
S&H played a key role in persuading Congress to open long distance markets to competition from local telephone companies.
Our work for the Campaign for Tobacco-Free Kids helped preserve an FDA-Rule prohibiting the tobacco companies from marketing to children.
For the first time in over 30 years the NRC has approved construction of a new nuclear plant, the AP1000 reactor made by Westinghouse, an S&H client.
S&H helped win the campaign for public approval of a new stadium in Arizona which hosted the 2008 Super Bowl and is scheduled to host the Super Bowl again in 2015.
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Energy Policy

by Rick Morris on February 20, 2013

Instead of a national energy policy from our government we are getting short-term thinking and partisan politics. Neither of which is a substitute for a long-range energy policy that is comprehensive, good for the environment and does not negatively impact the economy.
President Obama’s pick to head the EPA, Gina McCarthy, is interesting. She is a veteran regulator who, if nominated, will oversee the agency as it prepares controversial climate change rulemakings. McCarthy, a 58-year-old Boston native who has served as EPA’s top air regulator since early 2009, almost certainly will face a bumpy Senate confirmation battle from Republican lawmakers critical of Obama’s renewed focus on addressing climate change and her own role in EPA climate policy.
As EPA administrator, McCarthy would have final agency say on a separate rulemak¬ing, also required under the Clean Air Act, to regulate greenhouse emissions from existing power plants, a far trickier undertaking laden with political and technical landmines. This is not an energy policy; this just sets the stage for a political battle.
Similarly there is significant discontent with Secretary’s Chu decision to award just one cost-sharing contract to B&W’s small modular reactor, when the plan was to pick the two best technologies and fund them both. Apparently the Westinghouse SMR was the second pick by DOE staff until Secretary Chu decided the agency should be funding at least one non-conventional technology.
Natural gas has become the fuel of choice in recent years to generate electricity, not because that is a good long-term use of this valuable natural resource, but because of price and supply.
Affordable electricity is too important to our economy to not have a long-term national energy policy. But until there is a crisis – eight dollar gasoline, shortages of electricity or a climate catastrophe – I doubt we ever will muster the political will to get the job done.

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The past year has brought several events that have changed the course of the nuclear industry in the United States; events like Fukushima have been very traumatic. While others, like the announcing of new reactors being built in South Carolina and Georgia have shown that the nuclear industry is still moving onward and upward.

Another event, although much less heralded in the media, is receiving plenty of attention inside the nuclear industry. The findings reported by President Obama’s Blue Ribbon Commission on America’s Nuclear Future stands to bring about the question of spent fuel storage once again. In fact, the Commission stated rather bluntly that, “…the Obama Administration’s decision to halt work on a repository at Yucca Mountain in Nevada is the latest indicator of a nuclear waste management policy that has been troubled for decades and has now reached an impasse. Allowing that impasse to continue is not an option.” There’s good reason for this, the long term viability of the nuclear industry depends on a solution to this issue. If we are unable to close out the fuel cycle, then after a while the industry would simply cease to exist. There is also a more immediate benefit to solving our waste issue. It’s reported that we could save $350 million on security costs if we are able to consolidate our spent fuel.

The Blue Ribbon Commission, listed key elements of their findings, the first of which stated the need for a consent based approach when siting future waste repositories. This, of course, appears to be one of the trickiest pieces of the puzzle. After all, what community is going to want to store (permanently or on an interim basis) nuclear waste in their own backyard? While communities throughout the country aren’t exactly lining up to take advantage of a waste management facility, it’s not as if we are left without options. There are two that are lining up, the Savannah River Site near Aiken, SC as well as the Waste Isolation Pilot Plant (WIPP) near Carlsbad, NM. A consortium of business, government and community leaders near the Savannah River Site have recently announced the commissioning of a $200,000 study which will explore the feasibility of a temporary, consolidated storage facility. The study is expected to be completed in 2013. On the other hand, WIPP appears well suited to be a waste management facility and possibly a geologic repository. Certainly, there is a long way to go on studying the viability of a geologic repository in New Mexico; but either way, according to former New Mexico Senator Pete Domenici, with the right incentives, “there is a great deal of support” for a spent fuel storage facility at WIPP. In January, Forbes ran a great profile piece on the possibility of WIPP becoming our nation’s geologic waste repository; you can find it linked below, it’s highly recommended.

The reason for this post is simple. We’ve been talking a lot about the energy policies of President Obama and Gov. Romney, you can hardly go a news cycle without hearing about Keystone XL or fracking; but with the nuclear industry at such a critical juncture the fact that we aren’t talking about this is troubling. There’s money on the table to be saved, and a vital energy source that our country depends on for 20% of its electricity to be preserved. Let’s get talking.

Further reading:

Forbes Magazine: Nuke Us! – There’s a secure solution to America’s energy problem buried under booming Carlsbad, N.M. If only Washington would get out of the way.

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Interning with S&H – Entry 2

by Wade Peterson July 31, 2012

Now that I am over half way into my internship with Smith & Harroff, I am able to reflect on why getting some experience in the workforce is a necessity for college students. While learning the necessary skills in my classes is incredibly important, the past month I have spent at Smith & Harroff has [...]

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Interning with S&H – Entry 1

by Wade Peterson July 31, 2012

(originally written July 18, 2012) For the past couple of weeks, I have been interning at Smith & Harroff, as well as spending time working with their business associate, Video Solutions. While the experience is different with each company, both have successfully given me a fresh look into the advertising industry. As a recently admitted [...]

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A New Look Long Overdue

by Jay Smith April 16, 2012

We recently determined it was time to reevaluate and revamp our website. After all, it has been years since the original design! While many companies assign staff to update their websites on an ongoing basis, some smaller firms such as ours can slip into the bad habit of neglecting their website, posting occasional news updates [...]

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Spring arrives!

by Casey Ratlief April 16, 2012

Spring has sprung (finally!) and I can now say that spring is my favorite season in D.C. The Cherry Blossoms, Magnolias and Dogwoods have been in full bloom for some time now and with the start of the Washington National’s season underway I can confidently say that the transition from winter into spring is complete. [...]

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Nuclear Power

by Rick Morris April 5, 2012

One year after the tragic earthquake, tsunami and accident at the Fukushima plants in Japan, public and political support has remained strong for the construction of new nuclear energy plants in the United States. The four new nuclear reactors which are under construction in Georgia and South Carolina represent a good start, but far more [...]

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