Smith & Harroff, Inc. (S&H) is a full-service public affairs firm that provides strategic communications and advocacy advertising to corporations, coalitions and associations. The firm has over 30 years of experience in the public affairs field.
Unlike many of our peers, S&H made a decision to focus on our core competencies in the public affairs arena. We firmly believe clients seek real mastery from an agency — mastery that cannot be achieved through a “jack-of-all trade’s” approach. We understand what works in the nation’s capital, what motivates politicians and how to achieve political objectives. Whether it’s winning support for legislation, maneuvering a client through the regulatory process, or swaying public opinion in our clients’ favor, the S&H staff, as Fortune Magazine put it, (are) “seasoned hands at using political campaign techniques for corporate causes.”
“[S&H] are seasoned hands at using political campaign techniques for corporate causes.”
S&H offers public affairs and communication services to several energy clients. Given soaring energy prices, shortages of electricity generation and concerns over global climate change, many people are taking a new look at nuclear energy. One of our clients, the Nuclear Energy Institute (NEI), is leading the industry in communication activities. For example, NEI, with the assistance of S&H, is encouraging policymakers and opinion leaders to take a fresh look at nuclear power by using radio, television, internet and print advertising to showcase the many benefits of nuclear power. Even after the accident at Fukushima in Japan, survey research has demonstrated the positive impact of this campaign.
S&H won the Consumer Aerosol Products Council (CAPCO) account in 2000. S&H developed a unique program of radio air quality sponsorships and public relations programs aimed at educating the consumer that aerosol products are CFC-free and do not harm the Earth’s protective ozone layer.
The National Republican Congressional Committee (NRCC) came to S&H in early 1999, when House Republicans were still reeling from the rapid-fire resignation of Newt Gingrich and subsequent resignation of Speaker-Designate Bob Livingston. S&H crafted communications strategy designed both to introduce new Speaker Dennis Hastert and put a new public face on the House majority.
As part of S&H’s relationship with the NRCC, the firm produced advertising and strategy for the House Republicans’ “Battleground 2000″ campaign that targeted races in key Congressional districts.
S&H has had a long record of success in Arizona, so it came as no surprise that the Arizona Cardinals retained the firm to help build public support for a ballot initiative that would pave the way for construction of a new football stadium in greater Phoenix. Working with the Cardinals, S&H rapidly developed a multi-faceted campaign featuring advertising and community relations efforts that proved successful. The initiative – to the surprise of most observers – received a majority of the popular vote.