ISSUE ADVERTISING

Debates in Washington, DC can make or break entire industries or interests. More often than not victory goes to those who effectively communicate their messages.  That is why corporations, trade associations and coalitions increasingly use issue advertising as an effective tool in communicating with both influentials and targeted members of the public.

Smith & Harroff has implemented print, TV and radio issue advertising since 1973, and we stand as one of the nation's premier issue advertising agencies. We understand where advertising fits into a broad communications/government relations strategy, and how to use best leverage ads creatively to "frame the big picture" around an issue.

To see some examples of our creative ad campaigns and websites, please visit our gallery pages: print, video, web.